Since the 1990s, 3D animation has enjoyed an explosion in popularity. Nowadays, major motion pictures around the world use its techniques to create lifelike images that allow the viewer to feel as if they are part of the animated world being depicted on the screen. Despite the advantages and popularity of 3D animation, however, traditional animation in the form of 2D animation and elsewhere is still playing a central role in the world of animation. Since its advent in the early 1900s, it has provided a slew of benefits to animated projects. Following are just a few of the many advantages that 2D animation provides.
One benefit of 2D animation is the efficiency with which it can be produced. Animation by its very nature is never a simple process. As an art form, it requires a great deal of skill and creativity to produce objects, characters, and worlds that appeal to the target audiences and that accurately convey stories and messages. In addition, the numerous techniques and styles that have developed throughout the past century provide an array of tools from which the animator can choose.
However, while 2D animation demands as much skill as does 3D animation, it is generally faster to create simply because it does not require a third dimension. 2D animation companies do not need to create lifelike images the way that 3D animators do. Their cityscapes, for instance, do not need to consist of buildings with details that make them look like real buildings. This faster design can be beneficial to those who need a project completed in a timely manner.
A second benefit of 2D animation is the fact that its designs tend to be less complex than those provided by 3D animation. How beneficial a simpler design is depends upon the project. For instance, action films usually benefit from 3D animation because of the detailed action and complex images they use to draw the viewer in.
However, when the design needs to highlight the message, the services of a 2D animation studio are usually preferable. For instance, a clean design is often more effective in advertising, because it more clearly conveys the advertiser’s message to the viewer. Certain games, such as Candy Crush, also depend upon a simpler design to appeal to their audiences. Some television shows, such as South Park, have built their success on a 2D animated design. Even some educational applications or explainer videos require a design that will not distract the viewers from the message that the project is trying to convey.