The discovery of the art of photography and of films, particularly, provided the impetus to a sudden growth in cosmetics. As watchers saw images of famous people with perfect complexion and strong sexual appeal, the standards of a woman’s beauty started to change. Cosmetics have become a means to beautify one’s physical appearance.
During the 1920s, cosmetic history increased quickly. Between the year 1927 and 1930, advertising expenses on the radio increased from $300,000 to $3.2 million. At first, a lot of feminine magazines declined advertisements on cosmetics. However, near the end of the 1920s, cosmetics had progressed and cosmetic advertising in magazines became one of the magazine industries’ largest revenue producing resources.
Here is a brief chronological overview of cosmetics from 1900 to 2010:
1900: Annie Turnbo, a black entrepreneur, starts selling hair conditioners, hair treatments as well as harmless hair straightening products, and hair growers door-to-door.
1904: From Lodz, Poland, Max Factors moves to the United States, and 4 years later to the state of Los Angeles, where he puts make-ups up for sale to movie celebrities that does not crack or cake.
1909: Eugene Schueller, a French chemist, creates the very first harmless commercial hair dye. In the year 1910, his company was named L’Oreal.
1905: Sarah McWilliams starts to sell hair growers from door to door. After being wed to Charles J. Walker, she became recognized as Madame C.J. Walker and integrated her business in Indianapolis in the year 1911.
1909: Cosmetologist Elizabeth Hubbard and Florence Graham open a shop on 5th Avenue in New York City. After some time, Florence Graham renames their shop Elizabeth Arden.
1914: Maybelline has been discovered by T.J. Williams. The cosmetics company of Maybelline specializes in mascaras.
1922: The bobby pin has been invented in order to control or deal with short or bobbed hair.
1932: Charles Lackman, a supplier for nail polish, and Joseph and Charles Revson, distributors for nail polish, discovered Revlon. Revlon is a cosmetics business that sells nail polish in a broad range of colors.
1932: A New York chemist named Lawrence Gelb brings home a hair dye product that goes through the hair shaft. He also starts a business named Clairol. In the year 1950, he commences Miss Clairol Hair Color bath, a one step hair coloring product.
1933: A fresh, new technique for enduring waves, making use of chemicals, which does not need machinery or electricity, is introduced.
1935: Pancake make up, initially developed in…