In a down real estate market (also known as a buyer’s market), sellers need to find out-of-the-box strategies for selling their home quickly. In many areas, it’s now taking the average homeowner up to one year to sell their home. In other areas it may be less. The following is a list of suggestions based off of company wide experience, interviews with experts, and market research for getting that property off of your hands.
Craigslist. Don’t underestimate the power of Craigslist or other similar sites. Surveys show that at least 75% of buyers look online for a home. They know that there are deals that they may not find anywhere else. Post an ad and see what happens. If you don’t get a response, try changing the wording and adding as many pictures as you can. If you want a more professional look for free, try going to Postlets dot com to create a sharp listing page.
Friends/family network. This may be my favorite. I have bought and sold more properties based off of relationships than any other method. Put the word out! Let your co-workers, your church friends, your clients, bowling buddies, and even your hair stylist know that your house is for sale. You may be surprised to find out that they know someone who’s looking for exactly what you’re selling.
A big, flashy yard sign. If you live on a busy street, you may want to invest in your own personal billboard (or perhaps a person dressed in some crazy costume to stand at the end of the driveway waving at people!). Not literally, but it never hurts to spend a little money to draw the attention of people passing by. This obviously won’t work if you live in a cul de sac, but in most cases, you never know who’s driving by your house.
A clean cut appearance (yard/landscaping). If you’ve ever been shopping for a house, you probably remember that you made a judgment about each house you looked at in the first 20 seconds. That’s barely enough time to pull up the driveway and walk into a house! What that means is that the outward appearance may be more important than the interior! If your yard is cluttered with the kids toys, overgrown bushes, weedy grass, and several dozen editions of the weekly paper next to the mail box, most people will say “no” before they even enter the house. Trim the trees, cut the grass, replace the mulch, and fix the eye-sores.
Seller Financing. In a buyer’s market where conventional financing is strict, more and more sellers are taking advantage of this option. If you’re in a position where you don’t need the equity in your current house to use…