One goal every Internet marketer and most
probably anyone in business has is to make
a sale. If you truly want to get
your piece of the Internet “pie”, this is
perhaps the greatest “magic” you should
learn. The magic of getting
people to purchase your product.
Your major goal is therefore to produce a
stream of sales 24/7. This is achieved
only if you apply “psychological” purchase
triggers that helps eliminate purchase barriers
and that helps people buy from you over and
Take note, each one of these triggers will
prompt people to beg you with their money,
come back again and beg for more of your
You are trying to sell to humans and the
psychology remains the same. Humans are always
keen on relationships. Your goal is to present
yourself as some real person and not some sales
“icon” sitting behind some mahogany table
somewhere across the world. Make them “feel”
you. Write your ad materials like the person is
standing with you and talk straight. Tell them
about your personal experiences, what you went
through, catch them on a friendly note.
2. Give Testimonials.
A written testimonial about what you sell
from a customer who’ve actually used it is
a strong enough psychological purchase trigger.
Include contact details and picture when
3. Give a Bonus.
If you really want to see people in the
“spending action”, give a bonus. This simple
but effective psychological purchase trigger
works on the mind and puts people into the
buying mood. Clichés such as “buy one, get one
free..” have made me buy quite a lot of things
and I am sure it has happened to you a lot of
Why don’t you use it to produce some sale too.
4. Give a Special Offer and Back-it-up With a
If you have a product or service, one sure-fire
technique for selling more than you’ve ever
sold this week is simply to create a special
offer and give a deadline. For instance, if you
sell a product for $30, do a little price
slash, add a little bonus, give a deadline and
make your offer public. I bet it, you won’t
sleep that night because the phone wouldn’t let
5. Guarantee The Sale
The object of a guarantee is simply to remove
all purchase barriers from the customer and get
him to buy. Guarantees tell the potential buyer
you are sure about your product and makes him
feel double safe he will get back his
money if he is not totally satisfied.
If your product is truly what you say it is,
you should not be afraid to give a guarantee
and once the word is out…