Home staging is, above everything else, a marketing strategy, and it’s a very important factor in the whole process of home selling. House sellers today need to be sure that that realtor or agent they have chosen is pulling out all the stops and doing everything to market the house for them. Besides all the usual steps that every other agent does, are they offering or suggesting any staging consultations? Not just a plan to de-clutter the home, or easy home staging tips and techniques that may have easily been found on the Internet, but a personalized marketing plan that is developed specifically for your home? Anyone can start de-cluttering and cleaning the home, but that is not necessarily home staging.
Think of the builder’s models you have seen as you toured different properties. Why are they usually sold at a substantially higher price than a vacant model home? It’s all about projecting a certain lifestyle that speaks to potential home buyers. This means that sellers have to create a vision, or strike the imagination of the buyers, so they’re excited about a home and feel an emotional connection. It creates an urgency to buy the property before someone else steals the dream.
Here are four big reasons why the top real estate agents recommend home staging services to sellers:
1. Home staging makes your property easier to market and substantially more marketable because your MLS photos will be 100% more enticing. Also, when visiting and touring a property, potential buyers are more likely to make a good offer on a property that shows well and is very memorable visually.
2. With 90% of Canadian home buyers using the Internet to search for listings, it is imperative that home sellers obtain the strongest, best quality marketing photos possible. Many potential home buyers pass up on properties just because of the photos they see online and things they may not have liked. Home sellers will be sure to attract more leads if the property is well-represented with excellent photos.
3. Professional stagers can identify problems head on and come up with solutions right away,assuming responsibility over aspects such as foul smells or unattractive decor with home sellers. Home stagers make it clear to clients that while they are not there to critique design choices or cleanliness, they do need to make sure that the home and its staging would appeal to the greatest number of potential buyers
4. Leaving a property in “as is” condition will be just like surrendering to the competition, especially when the other listings on the…